Telecommunication service industry around the world is facing significant challenges from competition, technological revamps at very short frequencies and never-ending customer demands. In full-grown markets, the preferred path to growth is that of acquisition of competitors or alliance with newer partners. On the other hand, promising markets with explosive demand provide vast opportunities for the players.

Today, telecommunication industry is no longer technology centric, but it revolves more around customer relationship. Customer satisfaction and marketing intelligence with innovative promotional schemes and advanced technology are the drivers of business. Also, cutthroat competition and mammoth investments in the telecom industry churn away profit margins and make intelligent decision making critical.

Some of the areas where Business Intelligence tool ElegantJ BI Solutions can be applied to telecom:

• Operations and Budget Analysis - Operations and Budget Analysis enables to monitor from numerous back-end systems that store the data. Helps to monitor budgets, customer satisfaction, sales on a daily basis by executives.

• Capacity management - Capacity management Analysis enables to identifying unused or available IT capacity for cost saving. Helps to provide accurate information on capacity usage of the infrastructure.

• Network operations management - Network operations management Analysis evaluates field technician expenses due to network congestion. Helps to optimise network efficiency after identifying potential areas that needs improvement

Other Analysis Areas:

• Customer churn management

• Customer and market segmentation

• Fraud management

• Call centre management

• Subscriber usage pattern discovery

ElegantJ BI provides several business intelligence benefits to Telecom Industry.

Business Intelligence Advantages

• Discover new revenue torrents and ways to fine tune operations for improving customer experiences.
• Powerful analysis up to individual call detail records (CDR) with unmatched scalability.
• Advanced analytical functions for monitoring financial data and analysing models to develop loyalty amongst customers.
• Robust security of customers’ financial and personal data.
• Expressive information on customer activity for suggestions on better service plans at an offer that will benefit them.
• Information on service and network status with operational data from all business areas.
• Monitor workforce expenses on customer services like call centers and technical staff by maximizing individual’s efficiency.

Moreover, with ElegantJ BI balanced scorecard implementation organizations across all industries can achieve continuous improvement through Key Performance Indicators (KPIs) or Key Performance Metrics enabled process performance monitoring against the set targets - KPI for Telecom, KPI for Retail, KPI for Manufacturing, KPI for Pharmaceuticals, KPI for Healthcare, KPI for Hospitality & Entertainment, KPI for Life Science, KPI for Oil, Gas & Energy, KPI for Transportation & Travel, KPI for Banking, KPI for Finance Services, KPI for Insurance, KPI for Utilities, KPI for Shipping, KPI for Education, KPI for Consumer Packaged Goods and KPI for Government & Public Sectors.